The NFL’s gender strategy

The NFL is maxed out with its American male audience, so it’s set its sights on women. The ploy is partly to grow its fan base and partly to overcome the tone-deaf disaster of its response to the domestic violence issues over the past years. This year’s tactic? For the first time in 30 years, a woman will do play-by-play. The NFL’s eager to solicit women’s attention. Will they also solicit their voices beyond just calling the action on the field?  I’ll be interested to see how much leeway the new announcer gets.

By | 2017-07-19T10:18:55+00:00 July 17th, 2017|NFL Influence|0 Comments